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Square One gives away 7,000 umbrellas

June 25, 2012

(Vancouver, BC): It’s been raining a lot lately, maybe you’ve noticed! Maybe you’ve also noticed a lot of bright orange umbrellas going by.

Earlier this month, the whole Square One Insurance crew was out at the Burrard Skytrain Station one day, and the Vancouver City Centre station the next, handing out umbrellas. Over the two day period, we spoke to thousands of BC residents about their home insurance, and gave away 7,000 umbrellas.

Surprisingly, we discovered that 60% of people who rent homes, and 25% of people who own condos, don’t actually have any home insurance. The most common reasons were:

  • I don’t have a lot of things to protect.
    You might think your personal property isn’t worth a lot, but when you add up the cost to replace all your belongings with new ones, you may think differently. Even the cost to just replace your clothes and shoes could surprise you.
  • Home insurance is too expensive.
    For renters and condo owners, the cost of insurance depends on the value of your personal property. For lower limits of personal property, policies are available for as little at $15 a month. And, you can reduce your monthly premium further by increasing your deductible.
  • Liability? Nothing could ever happen to me.
    While we all like to think that our friends would never sue us or accidents won’t happen, are these risks you want to take? If you lose control while you’re skiing, and crash into someone, you can cause serious injury, possibly resulting in a lawsuit for your negligence.

At Square One, we not only protect you from the elements, but we can protect your home from the unexpected! If you’d like to find out more about our unique insurance offering, go online to, or call one of our insurance experts at 1.855.331.6933.


Established in 2011 and based in Vancouver, British Columbia, Square One Insurance provides Canadians living in urban centres with modern, relevant home insurance. Square One is one of the few providers in Canada specializing in home insurance and offering truly customized policies that can be purchased over the phone and online. For more information about Square One, visit our