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What can your home insurance provider do better?

April 23, 2012

(Vancouver, BC): If you’re like most Canadians, there are certain things that are important to you, when deciding to purchase or renew a home insurance policy. According to a recent survey completed by Ernst & Young, most Canadians want insurance providers to:

  • Allow customers to purchase policies online. Canadians want to choose which communication method suits us: online, by phone, or in person. And we want a system in place that allows us to switch channels without having to repeat large amounts of information.
  • Continue to provide personal contact. Many Canadians feel that personal contact is essential in some cases, such as in complex transactions, or when making a claim.
  • Offer a competitive price, along with attractive product features, and a good customer experience.
  • Make the sales process simple.
  • Provide loyalty rewards, and contact customers on renewal to retain their business.
  • Demonstrate trustworthiness.

At Square One Insurance, based in Western Canada, we have designed our home insurance to meet the demands of today’s consumers.

  • You can get a quote, and even purchase your policy online. If you’re not quite ready to purchase, the information is saved, and can be brought back up later. No answering the same questions all over again.
  • If you prefer personal contact,or you have any questions our website doesn’t address, you can speak directly to one of our agents 6 days a week at our Vancouver call centre. Our claims line is available 24 hours every day.
  • You’ll find that our price is very competitive, and our product, unique in the Canadian marketplace, allows us to truly customize your coverage.
  • Our sales process is one of the fastest and easiest to use in the industry. We don’t ask unnecessary, time consuming questions, nor do we require that you include coverage you don’t need or want.
  • Your loyalty is rewarded with our referral program, which allows you to save money on your monthly premiums. We’ll also contact you each year to make sure your coverage is still right for you. If your situation’s changed, we’ll adjust your policy to make it right! Or if you prefer, you can make your own changes to your policy online.
  • Our agents and executive team alike have years of insurance experience in Canada, we are backed by a major Canadian underwriter, and have reinsurance in place with some of the top reinsurers in the world.

For a quote, visit or call us at 1.855.331.6933.

Global Consumer Insurance Survey


Established in 2011 and based in Vancouver, British Columbia, Square One Insurance provides Canadians living in urban centres with modern, relevant home insurance. Square One is one of the few providers in Canada specializing in home insurance and offering truly customized policies that can be purchased over the phone and online. For more information about Square One, visit our